Pedigree REscue doodles

Pedigree: Rescue doodles

Aiming to promote dog adoption with a fresh approach, Pedigree’s Rescue Doodles matches children’s drawings with a nearby adoptable dog. We utilized AI machine learning models to match kids with their dream pet via doodles.

Results:The campaign achieved 588 million earned media impressions and was picked up by outlets including ABC, NBC, People, Fox News, CBS and Cosmopolitan. Online visitors to dog shelters were up by over a million during the campaign period and Rescue Doodles led to over 18,000 successful matches. Most importantly, it educated children and parents on the power of adoption and proved that the perfect family dog is actually a rescue dog.