M&M’s Messages
Agency: BBDO NY
Typography: Erik Marinovich
This was a series of 34 unique designs and phrases printed on-pack as a way for people to connect, communicate, and celebrate life’s everyday moments.
We created custom-designed lettering to reflect each character and each of the 34 unique sentiments. The program extended across all four flavors and all four pack sizes. It was available nationwide for 16 weeks at the beginning of 2020.